Pure London Blog

05 Feb 2018

60 seconds with Joymiss

60 seconds with Joymiss
Read our 60 second interview with Erdi from Joymiss on their most memorable fashion moment, where they find inspiration for their collection and more..

What does London mean to you in 3 words?
Strength, Creativity, Shopping

Where in London do you like to shop?
Covent Garden

Who's your favourite British designer?
Alexander Mcqueen

If you could wear one thing for the rest of your life what would it be and why?
Blazer with Jeans (Smart Casual) Comfy

What item of clothing do you have that makes you happy?

If fashion was an emotion what would it be?

What is your most memorable fashion moment?
Roberto Cavalli Party

Where do you find inspiration for your collection?
European cities
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