Pure London Blog

11 Feb 2020

All the looks we loved from the Oscars 2020

Emma Wilder

It’s that time again; awards season 2020 went out with a bang, with the Oscars finishing just last night. With sustainability top of the agenda, we were loving all the “recycled” red carpet looks as the stars pulled out some of our favourite looks from awards seasons gone by. Here’s some of the Pure London team’s favourite trends from this year’s Oscars…

Sustainable chic


Elizabeth Banks’ red Badgley Mischka gown looked just as stunning on her as it first did at the Vanity Fair Oscars party in 2004, whilst another lady in red, Jane Fonda, re-wore the Ellie Saab dress that she debuted at the 2014 Cannes Film Festival. Not to be outdone, The Joker himself, Joaquin Phoenix sported the same classic Stella McCartney tuxedo for the entire awards season. We also couldn’t get enough of Saoirse Ronan’s custom  black and lavender Gucci gown, created using the fabric from her black BAFTAs gown.


Ice queens


From Candice Swanepoel’s icy blue Zuhair Murad number to Scarlett Johansson’s silvery metallic Oscar de la Renta gown, there was plenty of ethereal shimmer on this season’s red carpets. Janelle Monae stole the show, in Ralph Lauren, with a head to toe silver look complete with a matching hood. Last but not least, who could forget Hailee Steinfeld’s silver Prada look at the Vanity Fair after party.

Black is the new black


It wouldn’t be the Oscars without some classic black gowns and this season didn’t disappoint. Kylie Jenner’s off-black steely Ralph & Russo Couture number at the Vanity Fair after-party proved a big hit, whilst Margot Robbie’s subtly bejewelled black gown was the kind of instant classic Chanel is known for.

Statement pieces


It wouldn’t be a “statement” category without a nod to Billy Porter. The actor and icon donned not one, but two fabulous outfits; the first, a custom two-piece by Giles Deacon complete with a 24-carat gold bodice and flowing silk maxi-skirt, the second, a vibrant purple ensemble, complete with a cape and handbag featuring a choice slogan. Despite the criticism she’s received, we also loved Natalie Portman’s cape, which featured the names of female directors who weren’t included in the Oscars nominations embroidered in gold.

As always, the Pure London blog is here to keep you in the loop with the latest in fashion while you wait for our next edition. Whilst it may be closing day for AW20/21, we’ll be back in Olympia London in just a few months, for the SS21 edition taking place 19th – 21st July.

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