Buyers and designers are always looking at colour trends to ensure they offer the right products at the right time. Purchasing decisions need to align with what customers want to buy. But how do you know what colours will be popular in the future? Many businesses rely on trend forecasting agencies. Celina Bailly, colour specialist at Promostyl, our Pure London partner, joins Lina Vaz, content editor at Hyve, remotely from Paris.
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