17 Apr 2018

New for Pure London SS19

As we get closer to our SS19 show, Pure London already has a great line-up of new brands you need to watch, including everything from London based streetwear to premium shawls from Amsterdam and made-to-order knits.

Pom Amsterdam

label Pom Amsterdam was founded by sisters Liesbeth and Violet in 2011. Their vision was to make quality shawls that brings happiness and a touch of sparkle into women’s lives. The inspiration behind the prints come from both the city and nature. All prints are created by the sisters themselves in their studio in Amsterdam and all their products are produced in Europe. 


Find them at stand number F49 

Sami For Ethical Stories Ethical Me

ES.EM was founded by sisters Shivani and Sameena who had a vision to bring a collection of ethical brands with a story to tell by carefully selecting and sourcing unique pieces from all over the world. For Pure London SS19 they’re bringing Sami for ES.EM, straight from the Philippines. The eco-luxe handbag collection celebrates the working woman by empowering them with fair wages and safe working environment and all the pieces are handwoven from up-cycled materials and textiles. 


Find them at stand number Y20

Ennali Couture

Founded in 2015 by a group of young friends, Ennali Couture is a London based menswear brand that combines urban fashion with classic 90’s influenced streetwear. From distressed denim to reimagined tracksuits, Ennali Couture is definitely a brand to watch.


Find them at stand number M6

Elizabeth An’Marie

London based womenswear brand Elizabeth An’Marie was launched in 2014 after the founder Shelby Marie Fuller decided university wasn’t for her. Initially set up as just a project to keep her busy, the brand quickly evolved to becoming an Instagram favourite. Every piece is hand knitted in her London studios and the brand happily takes requests for personal designs.


Find them at stand number Z1 

SS19 Free Ticket

About the author

Nelly Gergi is the Content Editor for Pure London. Born in Stockholm with roots in Lebanon, she moved to London to study and graduated London College of Fashion with a BA degree in Fashion Journalism.

View all Inside Fashion

Partners and Sponsors