09 Feb 2023



Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure London Sustainability Ambassador, Olivia Pinnock.

Pure London, the global fashion buying event, is just days away from kicking off at Olympia London on the 12th – 14th February 2023.  Pure London’s eagerly anticipated Independent Fashion Retailer Sustainability Toolkit will launch during the show at the Sustainability Hub, stand C30 and retailers will have a chance to win one of three coveted consultancy sessions.

The Independent Fashion Retailer Sustainability Toolkit was born out of a desire and necessity to directly address and combat the negative impact the fashion industry is having on the environment globally.  The Toolkit explains, “Research puts fashion’s carbon footprint at somewhere between 2% and 10% of global totals, depending on the source. No matter what the actual figure, it’s clear fashion’s role in the climate crisis is significant. Unless we change. It is imperative that every agent in the fashion industry works towards reducing their environmental footprint and reducing inequalities along the value chain to give everyone on Earth a fair chance at combatting the challenges ahead.” 

The Toolkit is designed as a step-by-step guide for Independent retailers looking for practical and tangible information on everything from reducing carbon footprint and energy consumption to sustainable packaging, to help them embrace sustainability in their business.

Pure London will have a Sustainability Hub at this year’s show giving retailers access to free expertise and advice on their sustainability journey.  To celebrate the launch of the Toolkit at the February show, which coincides with Valentine’s weekend, each day visitors are invited to enter an exciting competition to win a guaranteed and exclusive 30 minute one to one consultancy session with a sustainability expert.  Three days of competition and three winners!  Enter by snapping a unique, fun and beautiful selfie at Pure London and upload it to Instagram with #PureLondonLoves @PureLondon.

Gloria Sandrucci, Event Director of Pure London says, “This season we are putting sustainability at the fore.  In addition to the launch of The Independent Retailers Sustainability Toolkit we will be championing brands that are leading the way in addressing their environmental and social impact in a dedicated new destination Purely Sustainable.  We understand the vital role the fashion industry must play in protecting our planet and want to use our platform to offer unrivalled information and advice.   Our sustainability Ambassador Olivia Pinnock will be joined by three sustainable fashion advocates to discuss the future of sustainable fashion in a not to be missed panel discussion on Monday 13th February.” 

Heads Together: Succeeding In Sustainable Retail will be led by Olivia Pinnock who is joined by Simon Bell, Co-Founder of Immaculate Vegan, Josefin Wanner, Fashion Designer and Co-Founder of Tråd Collective and Kalkidan Legesse, CEO of OWNI.

Bringing together the brightest minds in the industry twice a year to showcase the UK’s largest womenswear collections, the best of the season’s must-have fashion accessories, shoes, and jewellery, the latest trends and forecasting expertise, exclusive business insight, and important international connections, Pure London provides the most inspirational platform to buy globally in the fashion capital.




To discover further details on the Pure London Loves competition visit https://www.purelondon.com/pure-loves

To receive a copy of the Pure London Independent Retailers Sustainability Toolkit please visit the Sustainability stand at Pure London, 12th – 14th February 2023 at Olympia London.
Visit www.purelondon.com to register.

For further press information please contact: Philippa Suitters or Emma Hussain at Good Results
Email: philippas@goodresults.co.uk  Tel: 07866 362980
Email: emmah@goodresults.co.uk Tel: 07535 807367


About Olivia Pinnock

Olivia Pinnock is a respected journalist and expert on sustainable fashion. Olivia founded ‘The Fashion Debates’, a series of events aimed at raising awareness and exploring solutions to issues of sustainability and social justice for the industry. She has also lent her expert voice to TV and radio panels, as well as lecturing in communication, sustainability, and activism

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