31 Jan 2024


The first combined Pure London x JATC show, the London festival of fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase a directional array of Romanian fashion brands. A trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, the next edition will take place at Olympia London from the 11-13th February 2024.

The Romanian textile market is one of the most well known in the world due to its high quality craftmanship and this combined with the innovation of emerging designers is attracting an international audience to Romanian fashion.  Working closely with FRDVA who provide funding and support and the team at Pure London x JATC who offer invaluable expertise and advice on making the most of the trade show experience the brands joining the line-up this season are poised to have a big impact on the UK market.

Ligia Stan President of the Romanian Contemporary Jewellery Association said, “Our Romanian designers are joining Pure London x JATC this season better prepared than ever. There are brands returning with collections specially tailored to the British market and exciting brands participating for the first time in a UK event. Romanian designers approach fashion differently, always having something new and fresh in their collections, and this will best be seen in the Romanian designers' presentation on the Pure London catwalk.”

Pure London x JATC visitors will discover, A&A Vesa specialists in high fashion, luxury, sheepskin, shearling and fur coats, jackets and accessories that combine utility and elegance and LEONARD presenting a sophisticated and timeless ready-to-wear collection in the perfect combination of comfort, quality, and style. Monarh is a luxury fashion brand who wants to add something fresh to the UK market.  Presenting a collection dedicated to elegance and refinement and made from the finest materials with expert tailoring techniques. The range features exquisite evening gowns to chic everyday wear.

Also joining the enticing line-up is Hamza, a luxury clothing brand designing an eco-friendly and high-quality collection, crafted from organic cotton and utilizing sustainable production methods. The unique and visually appealing aesthetic includes inspirational phrases, symbols and imagery. Sustainable Romanian brand, Concept Nature, create earth-friendly and skin-friendly products made with Linen, Hemp, Silk, Organic Cotton, Sea Cell, Lotus, Bamboo and other natural or recycled fabrics. Collaborating with designers from all over the world they design unique collections featuring nature inspired prints, in limited series to avoid over-production. Single Dual has reimagined clothing for the modern era, introducing an innovative concept of transformability. Pieces feature removable pockets that offer comfort and functionality, adjustable lengths for the perfect fit, and ingenious designs that seamlessly blend two garments into one.  Joining the dynamic Romanian fashion showcase will be Nissa, Aleksandar Reva Atelier, Chic by Vali Cioban, Nissitex, Moon Madlen and Simona Span.

Nihat Berktas International Development Manager at Pure London x JATC said, “This season all the Romanian designers were invited to drop-in sessions with the experts at Pure London who shared insight on how to make the most of the trade show experience and get more visibility in front of retailers. This has been incredibly successful with some brands traveling to the UK ahead of the show to visit independent boutiques and some adapting their design and collection to the UK market demonstrating their appetite and desire to have their collections stocked on the UK/IRL high streets. There is a large appetite to please our retailers visiting the show, and we know they will be part of the UK high-street soon!”

Pure London x JATC, The London Festival of Fashion, will take place on the 11th – 13th February 2024 at Olympia London, presenting a curated selection of over 300 brands and providing an exciting global platform that attracts visitors from over 85 countries.  Scoop International will also take place on the 11th-13th February 2024 at Olympia West.

For further information on Pure London x JATC please visit www.purelondon.com

To join the Pure London X JATC exhibitor line-up please contact Gloria Sandrucci and Juls Dawson



For further press information please contact: Emma Hussain or Philippa Suitters at Good Results

Email: emmah@goodresults.co.uk Tel: 07535 807367

Email: philippas@goodresults.co.uk  Tel: 07866 362980

About Hyve 

Hyve delivers game-changing impact for people, business and beyond. How? By helping people to make the connections that could change everything, through its portfolio of unmissable events and hyper-productive meetings programmes. Hyve is on a mission to redefine everyone's expectations of events and is using cutting-edge technology and data to amplify their transformative potential. Hyve's retail fashion portfolio includes Pure London, Scoop International, Just Around The Corner and Source Fashion which take place twice a year at Olympia London, and Moda which takes place at Spring Fair and Autumn Fair at the National Exhibition Centre Birmingham.


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