22 Jun 2022

Pure Origin Announces 20 New Country Pavilions Becoming the Uk’s Largest Fashion Sourcing Show

Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces a key focus on sustainability and new dedicated pavilions from 20 countries including the UK, Pakistan, Bangladesh, North Macedonia, Turkey, Peru, UAE, Italy, Madagascar, Jordan, China, Hong Kong, Uzbekistan, Japan, India, and Malaysia, making it the UK’s largest global fashion sourcing show.

From raw materials, fabrics, trims, packaging, all the way through to contract manufacturers offering in house design services, Pure Origin is the gateway for fabric manufacturers to break into the UK retail market, and provides the inspiration and tools together in one exciting destination to allow buyers, procurement and sustainability directors,  fashion wholesalers, and designers be inspired and then bring their own collections and ranges to life.

Suzanne Ellingham, Head of Pure Origin, says; “From Peru to the Nepal, India to the UAE, and Turkey to North Macedonia and back to the UK, Pure Origin brings diverse international manufacturers, providing an unprecedented choice of fabrics for the UK fashion community to responsibly source and create their next collections and best-selling ranges. The role of Pure Origin since its launch in 2018 has been to put the entire fashion supply chain at the fingertips of fashion buyers and create a platform to inspire designers, brands and wholesalers to responsibly source and build relationships with new manufacturers from across the world. July’s show offers 20 incredibly diverse country pavilions and a key focus on sustainable sourcing, and is now the largest fashion sourcing show in the UK.”

Visitors to Pure Origin will discover pavilions from 20 countries featuring manufacturers and suppliers, many presenting their services and products in the UK for the first time, such as...


Uzbekistan could be one of the fashion and textile world’s best kept secrets. Since 2016 the country itself has been on a journey of transformation, with the textile industry core to its export strategy. Not only is Uzbekistan the 3rd largest silk producer, in the world it is also part of the UK’s Enhanced GSP framework. This means its industry has met over 27 different conventions relating to the environment, labour rights and governance that has meant the UK government has deemed it safe to work with and also removed the import duty on certain goods, making it one of the easiest countries to import from.

Pure Origin will host a curated mix of the best manufacturers from the region with fabrics that are sure to spark inspiration.


Peru is known for luxury textiles, and is synonymous with alpaca wool, offering a luxury alternative to cashmere. For many years, alpacas in Peru, which have been raised for their wool for thousands of years, were subject to a ban on exports. Today, nearly 80 per cent of the total alpaca population lives in Peru and produces 25,000 kilograms of wool per year. Communities in the Andes raise the animals; their wool is then collected, selected and classified by middlemen. They sell the wool to yarn manufacturers in Peru, who supply manufacturers in the country. As a result, value creation takes place mainly within a single country, which is rare in today's globalised clothing industry.

Pure Origin is bringing the best of Peruvian manufacturers to London to help inspire new collections in this timeless material.


China is a manufacturing powerhouse. In 2021 It’s estimated that around 65% of the world’s clothes are made in China.  China has been attractive to brands from all over the world for its huge labour pool and production capacity as well as sophisticated factories and efficient supply chains.

Offering you unprecedented choice, Pure Origin will bring together a curated mix of manufacturers that will offer newness and the responsible and ethical sourcing credentials that Fashion buyers now demand.


One of main exporters of clothes to the UK and the EU, Turkey is uniquely placed to offer everything that brands and retail buyers need to fuel range creation. With its mix of craftmanship and modern production methods Turkish fabric manufacturers are in a position to offer clothing that consumers will love.

The Turkey pavilion will bringing together a mix of manufacturers and a wealth of textile expertise.

North Macedonia

The textile and clothing industry is one of the most developed and diversified sectors in North Macedonia in terms of industrial production, employment, and export earnings and is the 2nd biggest industrial sector of the country.

More than 800 companies in the textile-clothing industry are actively involved in various levels of production. Most companies work CM (cut–make) or CMT (cut-make & trim) and 15% of them can offer a "full package". The garment industry in North Macedonia exports mainly to EU countries. 93% of the production is organised by the CM or CMT (Cut, Make& Trim) system for foreign markets.

Invest North Macedonia through its Export Promotion Department supports domestic export-oriented companies in promoting products and services, and also help international companies interested in finding partners, collaborator in MK, or interested in investment opportunities. Pure Origin will host the best of North Macedonia.


Discover a variety of on trend and sustainable offerings in the Madagascan pavilion including:


With a new 3000 square meter knitwear factory Ultramaille employs 846 craftsmen, and 40 people in its dye house. Ultramaille knit on several hundred hand frames as well as on 65 electronic machines, are fully equipped for yarn and for piece dying, and certified for grafting micro capsules on textile fibres “Cosmetic Wear”.

Ultramaille’s principal market is Europe including some of the most prestigious French and Italian brands, as well South Africa and the United States. Ultramaille focuses more specifically on the higher end of the middle range of the market as well as on the lower part of the luxury segment, specialising in medium size production runs.


Founded in 1990, Anaka established its reputation as a premier exporter of organic fibre apparel and accessories from Madagascar. ANAKA X Private label Collection was created, specialising in inspired design fashion and accessories handmade with natural fibres such as woven straw, raffia, sisal, vegetal mix, 100 % cotton women and children's apparel smocking and embroidered, and 100% cashmere for kids, women and men's apparel

The company's goal is to empower people in villages by providing necessary education and skills so they are able to be independent and self-supporting, focusing on women.

Pure Origin is also pleased to welcome global leader on alpaca production, Incalpaca, to the exhibitor line-up. Sustainable by nature, and a heritage stretching back to the 1980s, Incalpaca have worked for renowned brands in the fashion industry, exporting products to more than 50 customers in the 5 continents. With five production lines: Accessories, Home Line, Knitwear, Heavy Clothing and Woven Fabrics; Incalpaca provides a wide range of products and processes with sustainability at the forefront – achieving certification for Fair Trade Best Practices from PromPeru and Bureau Veritas in 2019.


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