07 Feb 2020

Pure Presents... Krystal London

Pure Presents... Krystal London
We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London…

Who or what inspires your designs?

Inspiration for me isn’t isolated. I’ve found inspiration in several aspects.. From travelling to films and even in cooking!

What does it mean to be sustainable?

We find ourselves in a unique period of time where we have the power to help our future generations through climate change initiatives and we all have a part to play, no matter how small.

What does your company do to be sustainable?

Our cars are now electric to help reduce our carbon emissions. Our packaging is also recycled and can be broken down and recycled in the future. We’re trying to eliminate single use plastics in the office and in our packaging too!

How would you describe London?

A diverse and exciting city with some of the world’s best sights, attractions, activities and of course.. Designers!

Where in the world is your favourite fashion destination?

London, Paris and Milan.

This season, Pure London is celebrating creativity without boundaries. What does that mean to you?

There should be nothing stopping a product being worn at various events either during the day or evening. We’ve always encouraged product diversity, to encourage customers to be bold and not always wear ”the norm” to events. After-all that helps cultivate creativity!

Meet Kish and discover the Krystal London story at Pure London AW20/21. Register to visit today. 


About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London,

Hammersmith Road,


London W14 8UX


Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00

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