30 Jan 2020

Pure Presents... MerinoSnug

Pure Presents... MerinoSnug

We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug

Who or what inspires your designs?

Mother Nature, a lot of the colours that MerinoSnug produce are themed around the Australian outback 

What do you do to be sustainable?

Wool is hugely sustainable, simply add fresh air, grass and sunshine and the wool keeps on growing! We have changed our packaging to reduce the amount of plastic we use and each garment has its own DNA swing tag giving details about where the wool has come from to go into each item.

How would you describe London?

Vibrant and perfect at mixing old with new

Where in the world is your favourite fashion destination?


This season, Pure London is celebrating creativity without boundaries. What does that mean to you?

Fashion should offer a variety of ways to wear items prolonging its wearability and crossing boundaries whether that be day into night, smart in casual, or making it unisex where possible.

Meet Sara and discover the MerinoSnug story at Pure London AW20/21. Register to visit today. 


About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London,

Hammersmith Road,


London W14 8UX


Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00

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