26 Jul 2022
Sustainable fashion accessories
Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashion companies in the world, and the brand won awards attributed by Drapers and Marie Claire magazines. Lina Vaz, content editor at Hyve, talks to Genia Mineeva about her commitment to fashion sustainability.