Truly Sustainable Cashmere
The Grasslands of the Himalayan Mountains and the Gobi Desert, where 90% of the world Cashmere is produced, are dying at a drastic rate because of climate change. Fast fashion brands entering the industry did not help. Their business structure put an incredible pressure in Cashmere farming.
This has led to a dramatic decrease in quality of Cashmere. Your Cashmere is getting rougher every year, it is losing its finesse and softness. Every year, the quality of Cashmere is degrading. If we don’t do anything now then it won’t be possible for you to wear a beautiful cashmere sweater tomorrow.