Haveli Presents its First AW24 Collection at the PURE x JATCA Trade Show
HAVELI, the female-owned Jamaican fashion brand known for its artisanal textiles and relaxed, feminine designs is set to debut its first AW24 collection at the PURE London x JATCA showroom. The event scheduled for February 11-13, 2024 will showcase the brand’s ‘easy elegant’ design aesthetic and sustainable approach to resortwear in the Next Gen; Sustainability section of the show.
Designed in Jamaica and made in Jaipur; the collection blends both Caribbean and Indian heritage influences to create a collection of timeless essentials for a relaxed setting. All in luxurious natural, biodegradable textiles using natural non-toxic dyes and colour fasteners. The collection features hand- block printing, Chikankari embroidery, lustrous silk satin, fine linen and organic cotton showcasing the brand’s commitment to honouring heritage through ethical production. Haveli’s founder and creative director, Mina Robertson, will be present at the booth to provide insights into the brand’s mission, inspirations for the collection and production process.