04 Jul 2024

House of Kind launches debut AW24 Womenswear collection to shake up the world of workwear, with kindness and unity at the heart of their vision.

House of Kind Hall: Grand Ground Stand: C04
House of Kind launches debut AW24 Womenswear collection to shake up the world of workwear, with kindness and unity at the heart of their vision.

House of Kind is Sonica's way of reminding people of the power of kindness in the workplace and uniting women and empowering them through dress. The House of Kind collections are designed in the UK and available in sizes small to extra-large.

House of Kind is a brand that allows women to seek out like-minded women in business through recognisable details on the clothing she has designed. To bring together women who hold the same kind and supportive values, women who aren't afraid to show some emotion and wear their heart on their sleeves but never fail to get the job done; and each garment is carefully crafted with this in mind.

The vision is that ‘House of Kind, London’ will transcend its status as a women’s clothing brand and spark a much-needed movement of kindness in the corporate world, globally.

"At House of Kind, we see kindness as more than a buzzword, it is the core philosophy of our brand. We truly believe that ‘Kindness is our superpower©’ and want nothing more than to share this superpower with you so you too feel empowered in the workplace and beyond and can pass the magic on".

The price points are deliberately affordable and without having compromised on quality, as Sonica feels there is greater value in building a workplace sisterhood, than creating clothing that prices women out.

Bored of boxy, masculine styles - Sonica has created a beautiful collection of feminine shapes which celebrate the female form. Sonica quotes:

“Sisterhood is at the core of House of Kind, it is our response to the ‘Old Boys Club’ and it is about time we had a club of our own!”

The brand mission is to create a ‘sisterhood’ through clothing, to help further women’s rights and gender equality in the workplace.

Meet the AW24 Hero The TrailBLAZER™ who are here to shape the womenswear Blazer market, one empowering fit at a time. The TrailBLAZER™ features a purple love heart on the right cuff,  signifying unity and let's you know that a woman who is wearing our brand, is a 'sister'. She holds the same values as you, you can feel supported in her presence.

The TrailBLAZER™ M.A Legacy.


Inspired by a real-life workplace icon.

She is edgy, driven and established. A leader. A CEO. The kind of woman who fought for a seat at the table and once seated proceeded to extend the table so other women can also sit.

The M.A Legacy, The TrailBLAZER™ is the perfect style to take you from boardroom to bar. The PU leather sleeves, collar and pocket details add a touch of sophistication as the soft boucle body fits your curves to perfection. The single-breasted fit offers a streamlined look which is perfect for layering with the ‘Goddess Blouse’ and pairing with the ‘She wears the Trousers’ or ‘She’s in Charge’ Skirt styles from House of Kinds ‘The Foundations’ range.


The TrailBLAZER™ D.W Inspire.

Inspired by a real life ‘work mum’.

She is insightful, fearless and outspoken. A leader and matriarch. The kind of woman who has seen it all. Having earned her stripes, she now makes it her mission to ensure you earn yours. She is there to guide you, advise you and will even fight your corner if needed.

The D.W Inspire, The TrailBLAZER™ is the one that adds colour to your work wardrobe! Ultra feminine hues of pink, Purple Power™ and white create House of Kinds signature House Tweed. The single-breasted design offers a sleek fit as the signature finishing touches of enamel buttons add a touch of elegance. D.W Inspire is perfectly paired with ‘She wears the trousers’ for the office or jeans for a more relaxed look.


The TrailBLAZER™ I.D Determined.

Inspired by Sonica’s younger self.

She is focused, dedicated and energetic. The kind of woman who stays resilient in the face of new challenges with the knowledge that one day she will succeed...

I.D Determined, The TrailBLAZER™ is the one that works with every outfit for confidence in every situation. The TrailBLAZER™ is a little more conservative than the other styles as this singe breasted shape is finished with signature tonal buttons. The sleek fit offers a slightly shorter cut perfect to pair with The Foundations of ‘Mini but mighty’ and ‘EqualiTEE™.’ I.D Determined is available in Black and Navy making it a must have style for women who want to climb the career ladder with confidence!

The TrailBLAZER™ collection features nine styles for women at every stage of their career, the Blazers are designed to style with The Foundations collection which features ‘The Goddess Blouse’, a chic super soft feminine silhouette featuring a pussy bow neckline embroidered with the powerful House of Kind message ‘Kindness is our superpower™’.

The collection also offers two styles of skirts from the ‘Mini but Mighty’ a simple mini skirt which is super easy to run around town in comfort and sophistication. Whilst the ‘She’s in Charge’ PU pencil skirt adds a twist of dominance to your work wardrobe giving an ultra-feminine yet fierce look. ‘She wears the trousers’ are a beautifully lined pair of workwear trousers which create the perfect power suit with I.D Determined Black but can be worn with all the Blazers for the most empowering and chic office style.

House of Kind will be showcasing their debut collection at Pure, London from 14th-16th July for wholesale and Houseofkind.london will launch this August for pre-order. -ENDS-

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