LOLA CASADEMUNT closes the 2021 financial year with a 79% increase in turnover
LOLA CASADEMUNT, the fashion and accessories brand for women, closes the 2021 year with a turnover of 15 million euros, which represents a growth of 79% in sales compared to 2020.
“The brand’s repositioning project started at the end of 2020, as well as the international expansion process that started at the beginning of 2021 have borne fruit, and we have managed to close 2021, -the year of the firm's 40th anniversary-, very successfully”, affirms Paco Sánchez, LOLA CASADEMUNT CEO.
The brand is present in 3 sales channels: retail, wholesale and online. In the retail channel, -through its own stores, franchises and El Corte Inglés (ECI) corners-, the company has billed 80% more than in 2020; in the wholesale channel, 74% more than the previous period; and in the online channel, -through the brand's own e-commerce together with ECI's-, sales of 105% more have been achieved.
After 40 years of history, LOLA CASADEMUNT has established itself as a leading fashion firm in Spain. A national territory in which the firm has 10 of its own stores, 4 franchises, as well as 24 corners in El Corte Inglés centers, and more than 550 multi-brand points of sale throughout the country, and its e-shop https:// www.lolacasademunt.com/es/.
Likewise, the firm firmly bet on international expansion at the beginning of 2021. An international strategy that has borne fruit since LOLA CASADEMUNT is already a reality with more than 150 multi-brand points of sale in countries such as Andorra, Belgium, Cyprus, France, Italy, Portugal and the United Kingdom. Likewise, this beginning of 2022 has opened the market in Puerto Rico and Mexico. And work is underway to find the best business partners in Germany, Austria, Colombia, Greece, Poland and the United States.
“Our goal is to establish ourselves as an international company. That is, to consolidate our market of origin, the Spanish one, while we grow throughout Europe and Latam. A commercial strategy that accelerated at the end of 2021, and that promises to continue growing this 2022. Some achievements that have coincided with other milestones of the company, such as the celebration of our 40th anniversary, the launch of the first image campaign with Nieves Álvarez as the lead, the presence of LOLA CASADEMUNT in the two official Spanish catwalks, -such as Mercedes Benz Fashion Week Madrid and 080 Barcelona Fashion-, our unstoppable advances in terms of sustainability and a new logistics partner that would respond to this growth”, assures Paco Sánchez.
For this 2022, the company plans to grow in the national market with 12 new openings of its own stores, franchises and corners in El Corte Inglés; and reach all of Europe through the launch of its e-shop in other countries, marketplaces such as Zalando and new business partners in strategic countries for the multi-brand channel. All this with the aim of achieving sales growth of more than 60% for the year 2022, and with a weight of the international market in the total sales of 13%.
In terms of sustainability, the company plans to also increase its production quota in proximity, which currently stands at 35% in current collections.
After a historic year for the company, LOLA CASADEMUNT has just inaugurated the expansion and renovation of its headquarters in Cardedeu (Barcelona) and faces the coming years with ambition and optimism to continue growing and take the firm's project anywhere in the world.
About LOLA CASADEMUNT
LOLA CASADEMUNT is a family-owned women's fashion and accessories company founded in 1981 in Cardedeu (Barcelona). Currently and since 2018 it is directed by Maite Casademunt, creative director of the collections. It has two lines: LOLA CASADEMUNT and LOLA CASADEMUNT BY MAITE (premium), which reinvent current trends under the inimitable and identifying DNA of today's cosmopolitan woman: unstoppable, authentic and vital!
LOLA CASADEMUNT is much more than a fashion brand; it is a whole world destined and dedicated to the desires of a woman. The firm has 18 own stores, 4 franchises and 28 El Corte Inglés corners in the main cities of Spain; more than 850 multi-brand points of sale in the Spanish territory, and more than 500 multi-brand point of sales around Europe (Italy, France, Belgium, Portugal), Mexico and Puerto Rico.