08 Jan 2024

A New Voice in African Sustainable Fashion

Moshaki by Florence Moshaki Hall: Grand Ground Stand: G31C

Moshaki by Florence Moshaki: A New Voice in African Sustainable Fashion

Moshaki by Florence Moshaki, a fashion brand that celebrates the richness and diversity of African culture, will make its debut appearance at Pure London 2024, the UK's leading fashion trade show, at Olympia from February 11 to 13.

Founded in Tanzania, Moshaki uses sustainable, ethically sourced, hand-crafted fabrics from the Swahili community, inspired designs to create pieces that have an international appeal.

Creative Director Florence Moshaki, who grew up in the shadow of Kilimanjaro, says: "Moshaki is more than just a fashion brand. It is a movement that aims to celebrate African design and make a positive impact by inspiring and empowering women."

Since launching her eponymous brand Florence has become recognized for creating comfortable & affordable wardrobe essentials that every woman needs. Moshaki believes in simplicity, comfort, and versatility, and offers pieces that can transition from travel to leisure, from day to night. Florence's designs feature flattering silhouettes, muted colour palettes, and creative details that add a touch of puffy and personality.

To learn more about Moshaki visit their website or follow them on social media. To see their products in person, visit stand G31C at Pure London 2024. 

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