Nordic tales: the new EMME Marella collection envelops Italian design in scandi chic atmospheres.

Emme Marella Hall: Grand Ground Stand: F10
Nordic tales: the new EMME Marella collection envelops Italian design in scandi chic atmospheres.
EMME FALL WINTER 2024
Nordic tales: the new EMME Marella collection envelops Italian design in scandi chic atmospheres.

Nordic tales: the new EMME Marella collection envelops Italian design in scandi chic atmospheres.

Stockholm is the starting point for EMME Marella’s Autumn-Winter 2024 collection, discovering the fascination of Nordic atmospheres. Urban harmonies and constantly changing arctic nature provide the backdrop for everyday looks with a strong personality, which meet the increasingly dynamic and multitasking lifestyle of today’s women.

It starts off lightly, with padded jackets and free-spirited two-piece outfits, to face the mid-season at its best. Not to be missed is denim – updated with new cuts and treatments – paired with fresh pastel shades or bold, gritty touches, to express yourself and accompany the day-to-day effortlessly, whatever the occasion.

The knitwear is also perfectly coordinated, cozy and wrapping, embellished with hints of Lurex and unexpected textures. A special mention to jersey, surprising in its versatility and developed in different moods. This gives rise to padded cabans and tailoring-inspired suits – a perfect combination of timeless style and innovation.

Moving on to outerwear, the new EMME Marella collection offers a wide range of fits, from coats and puffers with a metropolitan soul, to heavy overcoats with comfy, minimal volumes. The colour palette has been meticulously designed to cater for different needs: from sophisticated to the more easy-going combinations. Warm, neutral tones alternate with soft, dusty colours inspired by the concept of quiet luxury.

There is no shortage of blazers and tailored total looks, in both skirt and trouser versions: the brand’s iconic garments. Accompanied by feminine shirts and sophisticated outerwear, they give life to elegant outfits with an original touch that captures the Nordic aesthetics, without losing the taste for Italian style. Classic patterns, from pinstripes and checks to micro geometric prints, break up the daily routine, while the deep, noble tones of stone grey and midnight blue give an immediate formal allure.

For the most precious occasions, EMME Marella subverts the codes of bon ton with total black denim embellished with rhinestones, mini and midi skirts and shiny coloured velvets, to rewrite the rules and live each moment according to your own style.

Between past and present, essentiality and creative expression: EMME Marella’s Autumn- Winter 2024 collection is an ode to all the facets of being a woman and succeeds in narrating the evolution of contemporary taste, between glamour and grit.

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