21 Dec 2023

Poise & pose collection

Houseofgianna Hall: Grand Ground Stand: D50
Poise & pose collection
Rhaneyra, Demi print & Safiyah Print
Brand Story



“Poise & Pose”


The Idalia power mesh cut out design was inspired by the definition of “Gianna” meaning graceful and “Idalia” to behold the sun mostly used for Greek feminine. Its whole idea is to seemingly portray sculpted images of feminine goddess beauty and the textures of a power mesh design how it can flow with every shape of the body. The fabric and silhouette designs are inspired by the physique of the female form in all its embodiment, thus as a result lead us to create this beautiful piece to celebrate femininity in all its glory.



After our collective design with Idalia, we decided to branch even further from design cut sculpt out designs to using the samples guides of taffeta being inspired by its texture and the print used almost like the tie and dye. We experimented different types of fabric prints to get the desired print that will go with the asymmetric design which is very complicated as carefully tackled by our factory.

The print features a seamless digital print fabric to heighten the beauty of bright toned colours. The lining on the design was inspired by draw strings from sequence dress designs to sculpt the figure or rather making the cup asymmetric compressed and more detailed. Safiyah is one amongst other designs like “Demi” as this a design which isn’t meant to abide by the trends but to show that styles evolve from time to time.

The cut out slit at the hem of the design is to showcase women ability to show off skin or vulnerable in their own space or the public without any stereotypes because they feel comfortable in their skin.


Teresa design with others is a design under the “Ony collection” as Dress 3. The name was inspired by the love for the Mexican traditional names meaning ‘’Summer”. It was made for the thrills of being flashy and elegant for the long-held summer. The knitted seashell cup design is a clear pictorial of the shells in the sea, or the ocean coupled by the intensity exaggeration of the woven braid capturing the afro braid sequel to that of a rope weaved.

It highly emphasizes on the culture of Africans to apply embroidery stitching to beautify their fabric or clothing designs. For most of the African feminine beauty it will remind us of how much we basked in braids, knitting and weaving or even handcraft. While for some others mostly fantasized in having such traits in their culture or experience.


Contact Exhibitor

View all Pure London Exhibitor Press Releases

Partners and Sponsors