30 May 2022

Press Release Pure London S/S 2022: Buttonscarves & Benang Jarum

Buttonscarves & Benang Jarum Hall: Hall 1 Stand: H35

Buttonscarves and Benang Jarum will participate in the Pure London S/S 2022 Exhibition to
present its amazing collections including scarves, accessories, and ready-to-wear fashion.
Founded in 2016, Buttonscarves is a leading luxury lifestyle brand aiming to bring new trends in
modest fashion to your doorstep. The brand focused on producing printed scarves, accessories
like brooches, shoes, bags, and other essentials.
Since 2018, Buttonscarves has been growing fast by opening the brand's first offline store in
Jakarta, Indonesia. To this day, the brand has over 32 offline stores not only in Jakarta but all
over Indonesia and two offline stores located at famous shopping malls in Malaysia.
Buttonscarves also has collaborated with several brands and icons, both from Indonesia and
Internationally. One of the brand’s famous collaborations was with Disney, which includes the
most-loved series; The Little Mermaid Series, Disney’s Frozen Series, and The Dream Park
Series. Following the brand's continuous achievements, Buttonscarves set the goal of spreading
its wings to the global market.
Meanwhile, Benang Jarum was founded as Buttonscarves’ sister brand to complement the
whole look. Established in 2020, Benang Jarum stands for a responsible passion for fashion
with the concept of; On-trend, modesty, and functionality. We aim to deliver high-quality
ready-to-wear with a modern, modern, clean-cut, and sophisticated design.
Benang Jarum focused on producing ready-to-wear apparel such as shirts, blouses, dresses,
pants, and skirts, with the best-in-class material. The brand also has more than 15 offline stores
all over Indonesia.

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