SS24 Press Release

Lefrik Hall: Grand Gallery Stand: J33
SS24 Press Release
SS24 Oxford Collection - Getaway Ecru
Mediterranean style meets “Lefrik’s athleisure fan club” to create an effervescent summer 2024 collection.

Overal inspiration

Spring/Summer 2024 collection has been inspired by the Mediterranean Sea with its breathtaking coves, fine sandy beaches with crystal blue waters and wonderful sunsets.
This is clearly reflected in our Oxford line, where you will find new effervescent colours and combinations, vibrant prints, and our newest stripped linings. Vandra line lands introducing a new concept,

Lefrik’s Athleisure Fan Club. This idea comes inspired by the 70s athleisure outfits where versatility, comfort, and fashion merged into one unique style. This is shown in the perfect mix we have obtained by using the new bold colours we are launching this season together with the premium feel of this line’s fabric, which has been applied to the urban and functional designs of this line.

Season highlights

With the clear intention of growing our collection and moving into a wider target, we are introducing new bags shapes this sea- son. This, together with our iconic backpacks designs, creates a wide collection of different silhouettes and sizes that is still in line with our casual and sustainable spirit.

Spring/Summer 2024 comes with two new bag shapes: the Oxford Moon Bag (45€) and The Vandra Strata Mini (55€). Joining these two new bag designs, we are also releasing an updated version of our classic sport bag, the Oxford Getaway (60€),and two exclusive Oxford Capsules in collaboration with plastic artists: MARBLE by Amelia Garcia and DAISY by Maria Ramirez. Both collaborations are driven by nature, artisan tradition, and custom-made for Lefrik.

In addition, this season we are also introducing new inner striped colorful linings, which upgrade and give a new aspect to our core Oxford collection.

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