08 Feb 2024

Xanadu by Isabelle Pennington-Edmead

Isabelle Pennington Edmead Hall: Grand Ground Stand: D06
Xanadu by Isabelle Pennington-Edmead
London, 11th February – Isabelle Pennington-Edmead, the visionary behind the eponymous brand, is set to debut the latest womenswear collection, Xanadu, at the prestigious PURE London event. Xanadu, derived from the Greek, defines an idyllic, exotic, or luxurious place, embodying the essence of the collection. The showcase at PURE London will mark a milestone in the brand's commitment to ethical luxury and craftsmanship.

Rooted in Isabelle's North-West studio, Xanadu pays homage to the Caribbean, Colombia, and Venezuela -the origins of the Philodendron xanadu plant used in the collection's prints. With a personal touch, Isabelle has meticulously crafted each piece, infusing the garments with the rich cultural heritage of her Caribbean Kittitian and English roots.

The collection showcases the brand's dedication to sustainability, with every garment crafted on-demand to eliminate fabric wastage. Isabelle Pennington-Edmead's Xanadu invites wearers to connect with their own narratives and memories through each meticulously designed piece.

The prints feature the Philodendron xanadu plant, and other tropical plants a lush and vibrant representation of the Caribbean. The collection not only captures the idyllic and luxurious nature of Xanadu but also stands as a testament to the brand's commitment to ethical sourcing using fabrics that are ethically printed in the UK.

Isabelle Pennington Edmead's journey, as reflected in Xanadu, is a celebration of femininity and nostalgia, encapsulating joyous remembrance and the poignant ache of the past. The brand envisions not only creating beautiful, high-quality clothing but also reshaping the narrative in the fashion industry, fostering local opportunities for creatives in the North and championing the art of garment manufacture.

Visit Isabelle Pennington Edmead's exhibition at PURE London to experience the enchantment of Xanadu and witness the fusion of ethical fashion, cultural richness, and timeless elegance.

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