Trend Update: Why So (Un)serious ?: An Analysis of a Funnier and Imperfect Fashion
12 Feb 2024
A clear reaction to the continuous dark times we live in, it seems undeniable that the new generation of fashion designer has become obsessed with making fashion less perfect and more fun ! While drawing from conscious and innovative means of creation they continuously offer us shows and silhouettes meant to remind us of the light and happiness that still can be found in our world. Boosting moods and sales, this approach to fashion is the perfect balance of creativity and well thought marketing that’ll insure the possibility to reach as wide a target as possible !