Founder, Trend stop
Trendstop founder Jaana Jätyri is passionate about helping fashion & lifestyle brands be current & relevant so they can reach and impact more people. Innovator, disruptor and an outstanding trend forecaster Jaana has worked with 1,000+ fashion brands since 2002, including Karl Lagerfeld, H&M, Next, Zalando and Walmart. Fashion businesses hire Trendstop to validate future fashion trends and create profitable collections. Jaana and her team help fashion brands and retailers understand their customer, offer the right products to them at the right time and use engaging messaging that sells.