Pure London x JATC Highlights
This season's showstopping edits
From 11–13 February 2024, we launched the first edition of the Pure London x JATC collaboration! This showstopping partnership showcased the unparalleled creativity and quality that’s redefining the future of fashion.
Catch the highlights from the February show or make sure to join us for our exciting second edition. We're coming back together for our second show on 14-16 July 2024 at Olympia London. Make sure to sign up now!
Show highlights
An Order of Fashion
With a 15%+ increase in visitors attending the show to buy products, our February edition saw many buyers writing orders for collections they wanted in store.
Photo Gallery
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