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Pure London x JATC provides a global platform for brands and designers to meet with the buyers that matter most to their business. Each season, industry professionals from over 65 countries join us at the iconic Olympia London to discover the future of fashion.

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Pure London is International
  • BRING YOUR BRAND TO LONDON 
  • BRING YOUR BRAND TO LONDON 

Funding Global Fashion

We’re making it more accessible for exhibitors from across the world to be part of Pure London X JATC. Take a look at our funding options.

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French Funding

French brands can get up to 40% funding via the DEFI and up to 50% for CTC member brands to take part in London’s celebrated festival of fashion. 

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Spanish Funding

Spanish exhibitors can get up to 40% funding, via The Federación De Empresas De La Confección (FEDECON), to take part in the UK’s largest fashion trade event. 

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Turkish Funding

With the commencement of the Istanbul Apparel Exporters' Association IHKIB National Participation, supported by the Ministry of Trade, Turkish businesses are eligible for at least 70% funding. 

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Calling all Italian brands! 

Pure London x JATC provides a global platform for Italian brands and designers to showcase their collections across three, exciting days. International and UK visitors have the opportunity to connect with our ever-growing community of Italian brands. 

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65 

Buyers from over 65 countries

100% 

Up to 100% funding available 

74%

of visitors hold purchasing power or CEO, Owner and Buyer titles 
  • PURE LONDON x JATC IS INTERNATIONAL
  • PURE LONDON x JATC IS INTERNATIONAL 

From Greece to London 

Pure London x JATC is a hub for international brands. In the last few seasons, we’ve been honoured to see the growth of Greek brands choosing our platform to enter the UK market. 

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