Shoes

Step this way to discover Pure London’s stylish shoe selection.

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Browse the latest range of must-have shoe styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Womenswear

Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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Pure Jewel

In partnership with key industry associations and media outlets such as the NAJ and Jewellery Outlook, Pure Jewel is where jewellers, designers, jewellery brands and jewellery manufacturers connect within the wonderful surroundings of Olympia in West London and meet the diversifying demands of fashion retailers.

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