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Pure London x JATC is the most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.
Inspiring & Diverse
Speaks up for Sustainability
Trend-Led
Buy across 8 fashion destinations
POP
A diverse selection of streetwear, gender fluid and tech infused pieces.
Jewellery
From fine jewellery to statement pieces, find your hidden gems here.
Woman
UK's largest womenswear collection, with the most wanted pieces.
Sustainable
Leading the way in addressing environmental and social impact.
SHOES & ACCESSORIES
Featuring men’s and women’s must-have shoes and accessories for every occasion.
TOGETHER
A zone all about brands who bring both men and womenswear together.
MENSWEAR
Menswear is returning; bringing formal, smart, sport, and heritage collections.
BEAUTY & LIFESTYLE
Lifestyle and Beauty collections are a natural extension for fashion buyers.
The latest Inside Fashion
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Fashion buyers in the UK (and beyond) can look forward to a more exciting, efficient and inspirational trip to London for AW24 order writing in February as two of the most influential shows in the tra ... -
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The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, will host an array of new and established Australian brands set to have bi ... -
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In the dynamic landscape of retail, the evolution of self-checkout machines has been remarkable, originally designed for supermarkets but now making significant inroads into the fashion industry. The ...
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