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PURE LONDON

Discover why Pure London is the largest trade fashion buying event held at the beautiful, iconic and architecturally significant Olympia in Kensington, London.

Why Visit

Browse +200 Exhibitors

More than a fashion trade show. Catering to all fashion buying needs, Pure London features a curated line-up of the most exciting UK and International brands.

Exhibitor List

  • PURE LONDON IS BACK
  • 17-19 JULY 2022  OLYMPIA LONDON

Speaking at Pure

SPOTLIGHT:
PURE JEWEL

New for 2022! Pure Jewel launches this July. We put the spotlight on this glimmering destination.

Pure London’s newest destination is launching this July. Find out what stands it apart and browse the exhibitors that will be attending the upcoming show.

VIEW DESTINATION

Pure London Catwalk

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17 Jul 2022
  1. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  2. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  3. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
18 Jul 2022
  1. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  2. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  3. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.   
19 Jul 2022
  1. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  2. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  

Discover Pure London Programme


 


 

Latest Inside Fashion

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  • Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced the participation of Regione Siciliana with a showcase of Sicilia ...
  • Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ...
  • Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...
  • Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ...
  • Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ...
  • Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ...

Inside Fashion

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