22-24 July 2018
Olympia London

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Join UK's largest Festival of Fashion the 22-24 July!

 

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The UK’s most unmissable destination for fashion, buying and inspiration.

Woman

Woman

Pure Man

Pure Man

Pure Origin

Pure Origin

Eight exciting show sectors


 

Highlights

  • Pure Editorial

    Pure Editorial

    Find inspiration, enlighten yourself with news and keep updated with what Pure London is doing.

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  • The Blog

    The Blog

    Read about what Pure London is up to between the shows and keep up-to-date with exciting news and industry insights.

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  • Pure London AW18/19 highlights

    Pure London AW18/19 highlights

    Three days filled with insightful panels, inspiring speakers and exciting new collections.

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The very best of Pure London Instagram

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