Festival of Fashion

Want to elevate your brand? Join Pure London x JATC to put your products in the spotlight.


  • Pure London X JATC | 14-16 July 2024 | Olympia London
  • Pure London X JATC | 14-16 July 2024 | Olympia London

Why Exhibit

Bringing buyers from 80+ countries under one roof, Pure London x JATC is a true celebration of fashion, providing opportunities to increase brand visibility, build your network and be at the forefront of fashion innovation.



The Essence of Pure London x JATC

Guest Speakers

We had an incredible speaker lineup at this season’s show, including renowned Fashion Editor, Rebecca Hill, The FAME Agency founder, Jo Bohling, specialist Trend Forecaster, Malaïka Ewande and many more.

The Catwalk

Maintaining its iconic status, The Catwalk showcased an incredible range of new season trends through carefully curated scenes. From NOUSHELLA, BEAUUT and more, the cutting-edge looks captivated us all.

Networking Opportunities

Attracting buyers from around the world, Pure London x JATC is the definitive fashion retail hub to build industry relationships, expand your network and give your products the spotlight they deserve.


of our retailers do not attend any other trade shows


of our visitors have direct purchasing responsibility


of visitors place orders with Pure London x JATC exhibitors

Inspiring & Diverse

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.


Your Global Platform

Exhibit at Pure London x JATC and put your brand at the forefront of the fashion industry.


Buy across 8 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit


The latest Inside Fashion

  • Founder of PAVEMENT, Janna Walker, joined Pure London x JATC for an insightful Q&A about her interactive retail store on Sunday 11 February 2024. In case you missed it, here are some of the highlights ...
  • The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...
  • The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...


Inside Fashion


Can my company exhibit?

If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here

Alternatively, you can contact our sales team via the below details: 

T: +44 (0) 203 855 9550 
E: exhibitor@purelondon.com 

What is the price of a stand? 

By registering your interest for more information about exhibiting in 2024, you could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete our application form and a member of our team will be in touch with you shortly.

Who attends Pure London x JATC?

Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.

What marketing support am I entitled to?

When you buy a stand at Pure London x JATC, marketing support is included in your investment. If you would like to know more, your sales contact will be able to run through marketing and sponsorship opportunities with you. 

How can I contact you? 

If you would like to speak to a member of our team with any queries about exhibiting, please send an email to exhibitor@purelondon.com. Please note that it may take up to three working days to respond to your enquiry due to high volume of requests that we receive from many different events. 

Alternatively, you can call us at +44 (0)203 855 9550. 

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