Festival of Fashion - want to elevate your brand? Or looking to order on-trend for next season? Join Pure London x JATC.

Registration is open.

Buyers   Exhibitors

  • Pure London X JATC | 14-16 July 2024 | Olympia London
  • Pure London X JATC | 14-16 July 2024 | Olympia London

Why Exhibit

Bringing buyers and industry leaders together under one roof, Pure London x JATC is a true celebration of fashion, providing opportunities to increase brand visibility, build your network and be at the forefront of fashion innovation.



The Essence of Pure London x JATC

Guest Speakers

We had an incredible speaker lineup at this season’s show, including renowned Fashion Editor, Rebecca Hill, The FAME Agency founder, Jo Bohling, specialist Trend Forecaster, Malaïka Ewande and many more.

The Catwalk

Maintaining its iconic status, The Catwalk showcased an incredible range of new season trends through carefully curated scenes. From NOUSHELLA, BEAUUT and more, the cutting-edge looks captivated us all.

Networking Opportunities

Attracting buyers from around the world, Pure London x JATC is the definitive fashion retail hub to build industry relationships, expand your network and give your products the spotlight they deserve.


of our retailers do not attend any other trade shows


of our visitors have direct purchasing responsibility


of visitors place orders with Pure London x JATC exhibitors

Show your collection

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.


Your Global Platform

Exhibit at Pure London x JATC and put your brand at the forefront of the fashion industry.


Buy across 8 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit


The latest Inside Fashion

  • In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
  • In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
  • In the vibrant heart of London, where trends are born and creativity thrives, the inaugural Pure London x JATC event unfolded from 11-13 February 2024, at the iconic Olympia London. This celebration o ...


Inside Fashion


Can my company exhibit?

If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here

Alternatively, you can contact our sales team via the below details: 

T: +44 (0) 203 855 9550 

What is the price of a stand? 

By registering your interest for more information about exhibiting in 2024, you could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete our application form and a member of our team will be in touch with you shortly.

Who attends Pure London x JATC?

Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.

What marketing support am I entitled to?

When you buy a stand at Pure London x JATC, marketing support is included in your investment. If you would like to know more, your sales contact will be able to run through marketing and sponsorship opportunities with you. 

How can I contact you? 

If you would like to speak to a member of our team with any queries about exhibiting, please send an email to Please note that it may take up to three working days to respond to your enquiry due to high volume of requests that we receive from many different events. 

Alternatively, you can call us at +44 (0)203 855 9550. 

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