• Pure London X JATC | 11-13 Feb 2024 | Olympia London
  • Pure London X JATC | 11-13 Feb 2024 | Olympia London

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

FREE TICKET

Festival of fashion

Pure London x JATC is the most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

FREE TICKET

Your Global Platform

Exhibit at Pure London x JATC and put your brand at the forefront of the fashion industry.

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Inspiring & Diverse

Speaks up for Sustainability

Trend-Led

Buy across 8 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit

The latest Inside Fashion

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  • The first combined Pure London x JATC show, The London Festival of Fashion, taking place on the 11th – 13th February 2024 at Olympia London, is set to showcase a stunning variety of jewellery, from fa ...
  • The first combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024 will host an enlarged POP destination which leads the fashion conversation ...
  • The inaugural combined Pure London x JATC show, the London festival of fashion, at Olympia London from the 11-13th February 2024, has joined forces with Istanbul Apparel Exporters Association (IHKIB) ...

Inside Fashion

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