Meet the new retailers

Pure London provides an exciting global platform for womenswear, accessories, shoes and jewellery brands and designers to meet with UK and international buyers.

Learn more

Discover Pure London

Pure London is so much more than a fashion trade show, there's no end to the creativity you'll see across our 9 fashion show destinations.

find out more

  • PURE LONDON IS BACK 12-14 FEB 2023  OLYMPIA LONDON
  • PURE LONDON IS BACK 12-14 FEB 2023  OLYMPIA LONDON

Confirmed speakers for Pure London A\W

Show highlights

From bright blazers to staple gold earrings, there’s no end to the creativity you’ll see on the show floor. Join us in 2023 to discover the latest looks and coveted designs all in one place.

REGISTER TODAY

Tune in

Fashion at your fingertips. Keep up to date with the latest in fashion, retail and trends all year round with Inside Fashion. Bringing you free articles, newsletters, podcasts and trend reports 365 days a year.

READ MORE  LISTEN NOW

THE LATEST INSIDE FASHION

Loading
  • Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ...
  • How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ...
  • There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ...

Inside Fashion

Partners