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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  •  In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how. 
  • The inaugural Pure London x JATC show, the London festival of fashion, will open its doors on Sunday 11th February 2024 at the iconic Olympia London. Visitors will discover record numbers of new colle ...
  • PURE LONDON X JATC

    15 Aug 2023
    Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s re ...
  • We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ...
  • With the increasing demand for sustainable fashion among consumers, retailers play a crucial role in curating conscious offerings for their clientele. In this article, we look into the sustainable fas ...
  • Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ...
  • RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ...
  • The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ...
  • Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...
  • Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ...
  • As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ...
  • Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ...
  • Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ...
  • For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ...
  • There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ...
  • It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ...
  • What is sustainable fashion?

    18 Oct 2022 Emma Wilder
    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ...
  • Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ...
  • Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ...
  • It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ...
  • Pure London is back and it has been great to see Olympia buzzing with business activity. The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, ...
  • Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ...

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