Pure London Blog

05 Feb 2018

60 seconds with Michele & Hoven

60 seconds with Michele & Hoven
Read our 60 second interview with Michele from Michele & Hoven their favourite place to shop in London, what London means to them and where they find inspiration for their new collection..

What does London mean to you in 3 words?
A new challenge

Where in London do you like to shop?
Carnaby

Who's your favourite British designer?
Stella McCartney

If you could wear one thing for the rest of your life what would it be and why?
A very good hand knitted quality sweater

What item of clothing do you have that makes you happy?
Cardigan

If fashion was an emotion what would it be?
Inspired

What is your most memorable fashion moment?
Our first fair

Where do you find inspiration for your collection?
Everywhere, nature, city, people, vintage etc.
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