Pure London Blog

01 Jan 2018

60 seconds with Myssyfarmi

Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fashion moment..

What does London mean to you in 3 words?
The business capital of Europe, 

Where in London do you like to shop?
The Conran Shop, I find it inspirational.

If you could wear one thing for the rest of your life what would it be and why?
I will wear my first Myssy wool hat, that my husband Janne knitted for me in 2009, the rest of my life.  It has taken the shape of my head and fits me perfect all year round - only getting better as it ages.

What is your most memorable fashion moment?
When we did our very first international fashion show in Berlin in 2016 and Merci Paris walked into our stand and did their selection.

Where do you find inspiration for your collection?
I'm inspired by the Finnish farming heritage and the Nordic nature. Cross-generational thinking is important for me and I admire the crafts created by my grandmothers, but my style is more simple.
 

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