Pure London Blog

07 Dec 2017

60 seconds with O bag UK

Pure London
60 seconds with O bag UK

Where in London do you like to shop? 

Depends what I’m looking for. John Smedley for Jumpers, Sunspel for basics, any of the million Russell and Bromleys in London for shoes and maybe Selfridges for a browse but they have basically everything in there you could ever want too…

Who's your favourite British designer? 

Edward Sexton - Tailors are designers too.

What item of clothing do you have that makes you happy? 

Thick, woollen, winter socks, there’s something about good socks; I wouldn’t say they make you happy but definitely content.

What is your most memorable fashion moment? 

Attending Pitti Uomo last January, it was unusually warm, around 20 degrees and yet we were all there in our best winter coats pretending we could cope with the unexpected heat.

Where do you find inspiration for your collection?

Our Spring Collection draws inspiration from seaside holidays taking style cues from coastal towns in not only in the South of France but Normandy too.

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