60 seconds with Scrumpies of Mayfair19 Dec 2017
What does London mean to you in 3 words? Diversity, Vitality & Unique.
If you could wear one thing for the rest of your life what would it be and why? Scrumpies of Mayfair underwear, you wouldn't need anything else.
Where in London do you like to shop?My preferences when in the mood to splurge tend to lean towards department stores like Liberties, Selfridges & Browns Focus, otherwise you can't go wrong with the classic's like Uniqlo or Pull & Bear.
Who's your favorite British Designer? Erdem. Everything they design is classically beautiful while evoking a sense of timeless elegance but with a fashion forward outlook.
Where do you find inspiration for your collection? Each style in our range is first defined by its name, which heavily influences the design process. Each style is designed to be unique and a show stopping stand-out piece, while at the same time designed to stand together as an entire collection with no specific style overshadowing the others. It's a balancing act. The inspiration can come purely from its name, a certain fabric or perhaps from my large collection of images that I’ve gathered over the years, I let the name speak to me and see how it progresses, eventually the design will tell me what it needs.