Brands to watch: Womenswear edition
The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our top 5 brands to watch
Grab a pen and paper, you’ll want to note these down.
Luna & Noon
British brand Luna & Noon focuses wholeheartedly on luxury loungewear that is beautiful enough to wear outside, as well as being comfortable enough to sleep in. The inspiration behind the hand-painted patterns comes from travelling, but most importantly – their ethos is to give back to the regions that inspire their collections which means that a percentage of ever sale is donated.
Find them at stand number W32
Danish brand b.young has reinvented themselves and are back with a bang. With over 250 stores around the globe, the brand has managed to create collections for real women. With fashion in focus, they’ve also introducing a new collection they’re calling b.fair, a sustainable ready-to-wear selection.
Find them at stand number E90
Peace and Chaos
Nefeli Allan and Dimitris Pantazis are the brains behind the Greek brand Peace & Chaos. With backgrounds in both print design and graphic design, it’s no surprise that they combine their love for print with the combination of cool girl and romantic bohemian feel.
Find them at stand number K83
Classic Parisian, French brand Jolie Garance is timeless and elegant to suit a woman’s everyday life. It’s chic French girl meets sophisticated power-woman all at once. Find everything from embroidered blouses, classic knitwear and romantic dresses for the perfect staple wardrobe.
Find them at stand number D113
Odd Color Studio
Spanish brand Odd Color Studio was founded in Madrid. Constantly thinking outside the box, the brand doesn’t shy away from colour and uses it as a form of expression, creating collections that are not only unique, but fun to wear.
Find them at stand number K50
Explore the rest of the collections you’ll find at Pure London in February here.
About the Author
Nelly Gergi is the Content Editor for Pure London. Born in Stockholm with roots in Lebanon, she moved to London to study and graduated London College of Fashion with a BA degree in Fashion Journalism.