23 Jan 2020

Editor’s Choice: Pure Conscious

Editor’s Choice: Pure Conscious

As we continue our mission to empower brands and buyers to embrace a more sustainable future for fashion, it is always exciting to see the Pure Conscious sector grow. Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. I’ve chosen a few favourites who’ll be joining the line-up this season at Pure London.

Anstatt Eco Fur


For German company Anstatt Eco Fur it’s all about ethical. The luxury brand produces beautiful faux fur garments which are kind to animals and the planet. Using certified eco materials, such as mohair, alpaca, viscose, cotton, silk and OEKO-TEX approved acrylic yarns, every Anstatt Eco Fur product is created ethically and sustainably.



New for AW20, Agrajain are a luxury women’s fashion brand with a focus on sustainability. Each Agrajain piece is treated as a work of art; made from peace silk, each garment is woven into a beautiful design to represent the Agrajain philosophy: to strengthen sustainability, create beautiful clothing and celebrate life in all of its forms.



Joining the Pure London line-up from Poland, NAGO focuses on creating timeless pieces to form the essential basis for any wardrobe. Designed to cut out the constant churn of short-lived trends, NAGO conscientiously select their fabrics and meticulously tailor each piece to ensure quality and durability in every garment.

Flare Street


Flare Street is an Australian brand focusing on flares and bell bottoms with a 60's and 70's aesthetic. Made in Melbourne from ethically sourced fabrics and unique, hand drawn textiles, Flare Street has been a leader in the flares and bell bottoms market since 2013. This season, Flare Street will be showcasing their exclusive collection designed in collaboration with Biba’s Barbara Hulanicki.

Join us at Pure London AW20/21 to discover the conscious brands that are paving the way for a greener future in fashion. Don’t miss the Festival of Fashion from 9th – 11th February in the iconic Olympia London.

This post was created by Pure London editor Emma Wilder



About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London,

Hammersmith Road,


London W14 8UX


Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00


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