14 Jan 2020

Editor's Choice: womenswear

Editor's Choice: womenswear

Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite ready-to-wear and premium womenswear brands who’ll be joining us at Olympia London along with their AW20/21 collections.



Inspired by living adventurously and all things creative, Aussie brand eb&ive perfectly fit with this year’s Nomad theme. Founded by friends Nicky and Julie in 2008, eb&ive curates a beautiful range of apparel, accessories and homeware, embracing a comfy, casual feel for all occasions. 



This award-winning brand was voted 2019’s best fashion company of the year for sustainability and textile innovation in the Drapers Sustainable Fashion Awards. This internationally successful Irish-born brand continues to surpass expectations, with imaginative design, superb quality, beautiful textiles and the “wow factor” that their customers expect from them.

Sofie Schnoor


A regular at Pure London, family-owned Scandi brand Sofie Schnoor was established in 2001 by Christian and Sofie Schnoor.  Starting with shows, and then childrenswear, the Sofie Schnoor womenswear collection was launched in 2013. The aesthetic is playful and sport and is designed for women who value comfort as much as they value fashion.

Deeba London


Created by Gabriella Bennett just last year, Deeba London is a responsible sourced luxury silk loungewear brand. The Deeba mission is to create beautiful garments that shrug off the fast fashion trend, focusing on quality, design and craftsmanship. Each Deeba collection is inspired by the natural world and a percentage of profits from each collection is donated to a relevant charitable cause.



Dolcezza is a Canadian-based company providing contemporary related separates and accessories. Best known for their Simply Art Concept, Dolcezza create unique prints from the artworks of international artists. Each print carries the personality and identity of their creators and is an undeniable source of inspiration.

Discover these names and many more in our industry-leading womenswear line-up this season from 9th – 11th February at Olympia London. Register for your free ticket today.

This post was created by Pure London editor Emma Wilder



About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London,

Hammersmith Road,


London W14 8UX


Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00


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