22 Sep 2022

Episode 10: How to bring body positivity to your marketing campaign?


 

The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been changing and it’s not unusual to see mature and curvy models walking for top luxury brands. There’s still a lot to do, that’s why today’s question is: How to bring body positivity to your marketing campaign? Our content editor, Lina Vaz, talks with John Horner, Director of Models1 agency at Hyve studios.

 

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