08 Dec 2022

Episode 13: Why is activewear still going strong?


People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. According to a report by Future Market Insights, the activewear market is expected to expand from 421.2 billion US dollars in 2022 to 779.9 billion in 2032. Our content editor, Lina Vaz, spoke with Kate Nightingale, a Consumer Psychologist and Founder of Humanising Brands, a behavioural retail consultancy. Listen now to learn more about this.



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