25 May 2023

Episode 19: How to connect with Gen Z?


Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspective. As the first generation to grow up entirely in the digital age, Gen Z has unique characteristics and values that set them apart from previous generations. How can businesses connect with Gen Z? Austin Okolo, Co-Founder & CEO of The Gen Z Club and Erifili Gounari, Founder and CEO of The Z Link talk with our Content Editor, Lina Vaz, about this hot topic.

Pure London caters to every fashion buying requirement, showcasing a meticulously curated selection of the most sought-after and thrilling UK and international brands spanning womenswear, accessories, shoes, and jewellery. Get your free ticket for our upcoming show.


Listen to other episodes


View all Inside Fashion

Partners and Sponsors