09 Jun 2022

Episode 3: Why do you need a content marketing strategy?


On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and the largest gathering in the creative marketing community. She explains why brands and retailers need to develop a content marketing strategy to build trust and truly engage with their customers.


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