Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The Pure x JATC Catwalk 2024 was a dazzling display of emerging talent, where fresh faces took centre stage and captivated audiences with their unique styles. -
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2025 is shaping up to be a groundbreaking year in fashion, where consumer preferences are steering the industry toward unprecedented innovation and creativity. -
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In recent years, the resale market has surged in popularity, and it’s not just a fleeting trend. According to ThredUp, the secondhand market is poised to double in size over the next five years, reach ... -
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In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ... -
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At Pure London x JATC, making your exhibitor stand 'stand out' is essential. Your booth should attract potential customers and partners, leaving a lasting impression. Here is a simple guide on creatin ... -
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ... -
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Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ... -
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Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections. -
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London. -
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ... -
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ... -
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As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ... -
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Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ... -
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ... -
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Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ... -
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Guest writer: Rikke Biehl. Rikke, founder of Delogue, leverages extensive fashion industry experience to help companies achieve their potential. Her passion for fostering collaboration and transparenc ... -
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Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024. -
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Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ... -
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“The pinnacle of my year is Pure London x JATC” We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our ... -
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Share Your Expertise: Join Our Network of Industry Thought Leaders. -
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ... -
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ... -
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In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how. -
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In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London. -
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Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ... -
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Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ... -
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Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London. -
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Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ... -
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Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London. -
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Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ...
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