Itv’s Fashion Stylist Mark Heyes Hosts Styling Session on Catering for the Core Indie Customer at Pure London

Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with ITV’s long-standing fashion stylist Mark Heyes who will take to the stage with stylist Lynne McKenna on Sunday at 1.30pm to deliver expert advice on catering for the core indie consumer; exploring tips, trends and building confidence when selling to your customers.

Mark is one of the best-known faces on television talking fashion and style for over 20 years and a regular on ITV’s This Morning and Lorraine. He has an incredible passion for shops and retail, but most importantly adores styling women in order to make them feel their absolute best. He’s also a firm fixture on the television at the racecourse, chatting all things fashion and lifestyle to the crowds, including Royal Ascot. From being at the Oscars, getting exclusive interviews with Beyonce, David Beckham, SJP and even styling Lady Gaga, he's always returned to what he loves most, styling the women of Great Britain.

From Nicole Scherzinger to Emma Willis, Lynne has styled celebrities far and wide mixing and matching fabulous fashion outfits as she goes. As an award-winning Fashion Editor she has written and styled innovative, exciting and adventurous fashion shoots and features for Fabulous Magazine, You, The Mail and Woman & Home to name a few.

The duo have just launched My Instant Stylist, a new personalised shopping service in the palm of your hand, delivered straight to your door, available online, App Store and Google Play, which also includes fashion news, advice, tips and must-haves via Style Insider and 5 ways to wear helping women everywhere get the most out of fashion.

The content programme also includes regular daily catwalk shows, trend presentations by Pure London’s trend forecasting agency partner Promostyl, and keynote talks from Arizona Muse, Dana Thomas, Ed Burstell, and Alan O’Neill. Visit https://www.purelondon.com/seminar-programme for the full programme.

Following Mark and Lynne on Sunday, discover How to Thrive in the Face of Overwhelm, a session with Roo Davies, Founder of The Mojo Coach designed to help you thrive and combat overwhelm whilst nurturing a positive mindset.

On Monday at 3pm join Juan Pablo and Fernanda Chirinos from Inalpaca for Sustainable by Nature. With sustainability at the top of consumers' agenda, every brand and company is looking for transparency and confidence to say that the materials they use are sustainable and ethically produced. But – how much do you know about the materials in the clothes you range?

Following the keynote In Conversation With Arizona Muse and Dana Thomas, a panel of experts tackle Vegan Fashion and its New Consumer Base: is Vegan just a Fad or is it here to stay?

Rachel Kan, Founder of Circular Earth, Annick Ireland, Founder of Immaculate Vegan

Emily Gordon-Smith, Content Director at Stylus, and Marilyn Martinez, Project Manager at Ellen McArthur Foundation discuss how we move forward within an industry that feeds a culture of wasteful overconsumption and whether vegan fashion could be one of the solutions.

The full programme can be viewed at https://www.purelondon.com/seminar-programme.