Seminar Programme

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17 Jul 2022
  1. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  2. Join us as fashion journalist and accomplished author Dana Thomas opens Pure London 2022 with an introductory address.

  3. The notion of commitment has long been associated with the environment (commitment to producing less and in a better way). However, today this notion is taking a new turn that goes beyond the simple framework of ecology by also integrating social and inclusive values.

  4. Dare to Change

    Before Covid-19, the world was changing at an exponential rate. Along came Covid-19 to speed it up even more. Retail in particular has experienced dramatic changes as a result, as online continues to perform at the expense of bricks and mortar. But the so-called retail apocalypse is fake news, according to Alan O’Neill. “Physical retail is not dying, bad retailing is”.

  5. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  6. Join us as Fashion Stylists Mark Heyes and Lynne McKenna Styling give their advice on catering for the core indie consumer; exploring tips, trends and building confidence when selling to your customers.

  7. This session is designed to help you thrive and combat overwhelm whilst nurturing a positive mindset.

  8. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
18 Jul 2022
  1. Join us as Promostyl’s Artistic Director Sebastien Renault and Assistant Creative Director Malaike Ewande decipher the major trends of the Women's Timeless and Women's Casual global markets, understanding the aspirations of materials, colours, shapes, accessories and patterns, through an analysis of new consumer behaviours.

  2. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  3. As the retail industry progresses from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth and how can you navigate this in a sustainable and ethical manner?  

  4. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  5. Sustainability is at the top of consumers' agenda, and every brand and company is looking for transparency and confidence to say that the materials they use are sustainable and ethically produced. But – how much do you know about the materials in the clothes you range?

  6. Join this session as Dana Thomas, Journalist & Author, comes together with fashion model and environmentalist Arizona Muse, sharing their passion for raising awareness around the climate emergency and a few pearls of wisdom in relation to what we can do within the retail industry.

  7. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.   
  8. At a time where the focus on developing a sustainable fashion industry is stronger than ever, the question remains, how do we move forward within an industry that feeds a culture of wasteful overconsumption? Vegan fashion may be one of the solutions we have been looking for – but will it continue to catch on?

19 Jul 2022
  1. The boundaries between private and professional life are starting to fade, creating a wardrobe that has been revised especially for the occasion.

  2. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  3. In this session, Amy Hobson from SocialB will show you how to make the most of your marketing budget in a digital world.

  4. Emotion and escapism are driving consumer decision making more than ever, be it for greater balance and restoration, or for adrenaline inducing distractions and entertainment. BDA will explore what this means, and how it translates into womenswear from colour and print to key looks and product capsules.

  5. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  
  6. Pure London Catwalk
    Be Inspired and start your buying at the Pure London catwalk.  

Register to attend for free

Pure London is well and truly back. Come and visit us as we arrive back at the iconic Kensington Olympia in London, 17-19 July 2022.

Register today

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