Pure London is so much more than a fashion trade show. We bring together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform for womenswear, accessories and footwear brands and designers to meet with buyers that matter the most to their business. Exclusive to July 2022 is the new dedicated focused area, Pure Jewel in partnership with the NAJ, which acknowledges the need for jewellers, designers, jewellery brands, loose gems and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London.

Join the next edition as we arrive back at the iconic Kensington Olympia in London, 17-19 July 2022.

THE DESTINATIONS

Womenswear

Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Footwear

Browse the latest range of must-have footwear styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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NEW!
2022

NEW!
2022

  • Pure London is insightful. I came for the sustainability sessions to see how the industry is improving and constantly changing which would be great for my brand.
    SHUMIRAI MUDERE
    MODERN WEAR
  • It’s my first time at Pure. It was very interesting to see all the different brands and how the industry works as well as being able to network with the industry and build up contacts.
    MICHAELA LILL
    MY SUITCASE BOUTIQUE
  • It’s my first time attending Pure London, I wanted to see what the industry was up to and to see new and established brands.
    CAROLINE JAMES
    VEEPEE

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