Pure London is the UK's largest festival of Fashion. We bring together the brightest minds in the industry twice a year to showcase the best of the season’s must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.
Pure London provides a global platform for womenswear, accessories and shoes brands and designers to meet with buyers that matter the most to their business, and connect within the wonderful surroundings of Olympia in West London.
Join the next edition as we arrive back at the iconic Kensington Olympia in London, 16-18 July 2023.
KEY BUYING DESTINATIONS
Womenswear
Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.
Shoes
Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.
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Pure London is insightful. I came for the sustainability sessions to see how the industry is improving and constantly changing which would be great for my brand.
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It’s my first time at Pure. It was very interesting to see all the different brands and how the industry works as well as being able to network with the industry and build up contacts.
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It’s my first time attending Pure London, I wanted to see what the industry was up to and to see new and established brands.
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