• PURE LONDON | 14-16 JULY 2024 | OLYMPIA LONDON
  • PURE LONDON | 14-16 JULY 2024 | OLYMPIA LONDON

We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.

Pure London x JATC provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect.

Join the next edition as we arrive back at the iconic Kensington Olympia in London, 14-16 July 2024.

Buy across 8 fashion destinations

  • The opportunities have been endless, from magazine placements to networking and getting our name out there. Our traffic has been amazing, our designs stand out so people double-take as they walk past, and we've been approached by quite big brands like ASOS. The response has been overwhelming, and our expectations have been exceeded.
    SARAH JEMIRIFO
    FOUNDER OF HYDRATION LONDON
  • We couldn't have chose a better place to start our journey
    WE ARE EVELIN
  • This is the first trade show since the pandemic and being back has been great!  We are right at the entrance which has been fantastic as people come straight to us. This is our most successful show ever, we’ve made a lot of orders, spoke with a lot of old clients and new, big retailers.
    PAUL DARLING WOODS
    DIRECTOR OF PINK LEMONS

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