Pure London x JATC Highlights

Our showstopping edits


And just like that, Pure London x JATC has closed its doors until next season. We’ve seen unparalleled creativity and quality throughout this show, redefining the future of fashion.

Catch up on some of the highlights from the show and be sure to register your interest in attending, 14-16 July 2024, Olympia London.

Register Interest

Show highlights

Guest Speakers

We had an incredible line up of speakers at this season’s show, including renowned Fashion Editor, Rebecca Hill, The FAME Agency founder, Jo Bohling, specialist Trend Forecaster, Malaïka Ewande and many more.

The Catwalk

Maintaining its iconic status, The Catwalk showcased an incredible range of new season trends through a series of carefully curated scenes. From NOUSHELLA, BEAUUT and more, the cutting-edge looks captivated us all.

Industry Insights

From the post-graduation landscape of fashion to this season’s must-haves, our trend updates and panel discussions provided invaluable insight into the current direction of the fashion retail industry.

Photo Gallery


Partners and Sponsors