PURE LONDON x JATC NEW GEN BRANDS

Pure London x JATC are celebrating all things new. Check out the new brands we have for July 2024.

New brands will play a pivotal role at Pure London x JATC by infusing innovation, diversity, and a fresh perspective into the industry.

Pure London x JATC July 2024 New Exhibitors: 

Pioneering Fashion

These emerging designers and labels bring unique styles, materials, and creative visions to the forefront, pushing the boundaries of fashion.

Rejuvenated Feel

Enjoy an enriched event with a sense of excitement and anticipation with the arrival of new talent.

New Discoveries

The perfect opportunity for established brands and industry professionals to discover the next big trends and talent.

Partners and Sponsors