Sustainability Hub

Our digital space for all things sustainable


Hey there! Welcome to our digital hub on all thing’s sustainability. We’re working hard behind the scenes at Pure London x JATC to ensure a better future for fashion, both in our own day to day operations, and using our platform to spread to word and help you on your own journey.

Our Sustainable Sector

Sustainable is our buying destination where we carefully curate a selection of sustainable brands and ethical designers. All of which must provide evidence they are working towards the United Nations Sustainable Development Goals.

Check out Sustainable

The Sustainability Toolkit

Start your journey towards a sustainable future with our toolkit. Learn about sustainability as well as how you can use it to benefit your business. We give realistic advice on implementable change.

Start your journey

Power of One

Small changes make big differences, and our Power of One initiative is all about doing what we can to support the change in the future of retail. Championing better through the materials we use and supporting workers’ rights.

Learn more

This is Pure London x JATC. We speak up for sustainability.



The Toolkit

The step by step guide for independent fashion retailers


Your helping hand to starting your sustainability journey. With nearly 14,000 independent fashion retailers in the UK, the Toolkit has been created as an invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.


of independent fashion retailers have benefited from our advice so far.


of consumers say they think about sustainability at least some of the time when shopping for fashion. Get the tips and tricks you need to cater to these shoppers.


With fashion resale market growing 11 times faster than traditional retail, the time is now to tap into sustainable business models. The toolkit will take you through trailing a few of them.

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Small changes make big differences

Power of One® at Pure London x JATC is an initiative designed to empower retailers and suppliers to take small steps to change the future of retail.

From championing eco-friendly materials to making sure workers are treated fairly, we all have the collective power to make a positive impact on the world.

Power of One® launched at Pure London in 2018 as part of Hyve’s broader Environment, Social and Governance (ESG) strategy.

Royal Trinity Hospice have partnered with Olympia London as part of their Net Zero pledge. As part of this, they'll collect any surplus donations from events held at Olympia, such as furniture, display equipment, stock, and samples. It’s FREE for all exhibitors to donate their leftover items. Book your collection here.

Partners and Sponsors