It's highly recommended to use public transport when travelling to the venue as it's quicker and easier. The iconic Olympia venue is based in Kensington, West London and is accessible from a number of tube lines. However, if you're planning to drive, please see the information below to plan your safe journey.

Pure London x JATC have a dedicated entrance on Olympia way which is strategically located opposite Kensington( Olympia) station. Scoop is just a 2-minute walk around the corner from our entrance. This proximity allows buyers to seamlessly explore a diverse range of offerings and maximise their networking and business opportunities. Join us at the heart of this vibrant event hub.

Please note, if you are a buyer or owner, your Pure London x JATC badge will grant you access to Scoop International without re-registering. Just have your badge to hand upon arrival.


London Tube

Olympia is within walking distance to a number of London tube lines including Hammersmith & City, Piccadilly and the Overground.

London buses

Calculate the best bus route to the venue by visiting the official Transport for London website here.


A taxi will need to either drop at the top of Olympia Way or the bottom of Sinclair Road before you turn onto Blythe Road.


We’ve partnered with specialist accommodation agency, Event Express to provide discounted hotel accommodation and flexible cancellation terms.



Olympia London is easily accessible from Gatwick, Heathrow, Stansted, Luton and City Airport via public transport.

Maximise your experience

Whether it is your first time visiting Pure London x JATC or you would just like some handy tips, check out our guide on maximising your experience.

Download the guide

How to prepare for trade shows?

Time is of the essence when attending a fashion trade show. How can you make the most of it to grow your business? Find out all you need to know with our guests: Beryl Amar-Aigbe is the CEO of  Story London and   BeSaz Boutique , Pamela Shiffer is the Founder and Director of  her eponymous retail business in Primrose Hill, and Yathu Kanagaratnam is the CEO of  City Goddess . In this captivating discussion, we explore the dynamic world of trade show preparation, uncovering practical tips, industry trends, and expert advice to equip businesses with the knowledge they need to maximise their presence and thrive in the fast-paced realm of trade shows.

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