Exhibitor FAQs

Can my company exhibit?

If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here.

Alternatively, you can contact our sales team via the below details:

T: +44 (0) 203 855 9550

E: pure.london@hyve.group

Where does Pure London/Pure Origin take place?

Pure London and Pure Origin take place at the iconic Olympia Exhibition Centre, Grand Hall, Hammersmith Road, London W14 8UX. Visit www.olympia.co.uk for more information on the venue.

Who attends Pure London/Pure Origin?

Pure London is held twice a year and is the UK’s leading trade fashion buying event. Pure London and Pure Origin is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.

How do I get to the event?

To find out more about how to get to Pure London/Pure Origin, please see our dedicated Travel page.

Where can I stay?

To find out more about where to stay, and for our special accommodation deals for visitors to Pure London, please see our dedicated accomodation page.

Is there free WIFI at the venue?

Yes, free WIFI is available at the catering outlets around the halls. To connect, select ‘Public Access’ and accept the terms and conditions on your browser page.

What date/time does the show open?

The February 2023 edition of Pure London and Pure Origin will run for three days.

  • Sunday 12th February 2023, 09:30 - 18:00
  • Monday 13th February 2023, 09:30 - 18:00
  • Tuesday 14th July 2023, 09:30 - 16:00

How do I find my way around the show once I have arrived?

On arrival to the show, show guides with floor plans will be available to collect at the entrance. 

Do I need a visa to visit the UK?

Not sure if you need a visa to visit the UK? To take a look at the UK Border Agency information page,  click here.

I require an invitation letter to assist with my visa application. How do I apply?

Unfortunately, we cannot issue personal/individual letters of invitation for visa purposes. Once you have registered via the show website you will receive a confirmation email which should be sufficient for visa application.