Exhibitor FAQs

Have a question? Please see the exhibitor FAQs below. And if you have any further questions please get in touch here.

Can my company exhibit?

If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here.

Alternatively, you can contact our sales team via the below details:

T: +44 (0) 203 855 9550

E: exhibitor@purelondon.com

Where does Pure London x JATC take place?

Pure London x JATC takes place at the iconic Olympia London, Grand Hall, Hammersmith Road, London W14 8UX. Visit www.olympia.co.uk for more information on the venue.

Who attends Pure London x JATC?

Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.

How do I get to the event?

To find out more about how to get to Pure London x JATC, please see our dedicated Travel page here.

Where can I park?

Parking spaces at Olympia London are limited so we recommend you pre-book. For more information, visit the Olympia Parking page.

Where can I stay?

To find out more about where to stay, and for our special accommodation deals for visitors to Pure London x JATC, please click here.

Is there free WIFI at the venue?

Yes, free WIFI is available at the catering outlets around the halls. To connect, select ‘Public Access’ and accept the terms and conditions on your browser page.

What date/time does the show open?

The February 2025 edition of Pure London will run for three days.

  • Sunday 9 February 2025, 09:30 - 18:00
  • Monday 10 February 2025, 09:30 - 18:00
  • Tuesday 11 February 2025, 09:30 - 16:00

How do I find my way around the show once I have arrived?

On arrival at the show, maps will be available to collect at the entrance.

Do I need a visa to visit the UK?

Not sure if you need a visa to visit the UK? To take a look at the UK Border Agency information page,  click here.

I require an invitation letter to assist with my visa application. How do I apply?

Unfortunately, we cannot issue personal/individual letters of invitation for visa purposes. Once you have registered via the show website you will receive a confirmation email which should be sufficient for visa application.

What marketing support am I entitled to?

Marketing support is included in your investment, your sales contact will be able to run through marketing and sponsorship opportunities with you.

What is the price of a stand?

Please do register your interest for more information about exhibiting in 2024. You could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete the form here - https://www.purelondon.com/apply-for-a-stand and a member of our team will be in touch with you shortly.

Are Pure London and JATC two separate shows?

Pure London has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s retail division umbrella.

The next show will take place from 14-16 July 2024 at Olympia London and will offer buyers a transformed show with an increased number of inspirational fashion designers and brands.

Will there be two entrances?

No, entry to Pure London x JATC will be through the same main entrance.

Why have Pure London and JATC united?

Pure London’s mission is to become Europe’s most inspiring and diverse celebration of fashion providing the best edit of brands, the most trusted trends insights, offer transformative business opportunities, while speaking up for sustainability. By uniting with JATC, and with Pure London’s 25-year history, the combined teams can pool their expertise, resources, and network to create the leading fashion trade show experience, meeting the needs of buyers and offering the very best collection of brands under one iconic roof at Olympia London

Who are the contacts for JATC?

We are excited to be one united team. Meet the team here- https://www.purelondon.com/meet-team

Our best contacts:
Exhibitors - exhibitor@purelondon
Visitors - visitor@purelondon

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