Pure is back



And that’s a wrap! Thank you for making Pure London 2022 a fantastic show. The aisles were bustling, the catwalk returned and the exhibitors showcased unmissable looks. Pure London is officially BACK.

Catch up on the show highlights below to get up to speed for Pure London 2023.


The Catwalk

The Catwalk at Pure

The Catwalk returned in partnership with Drapers… and it SERVED looks. From Jayley to Georgia Wang, it was vibrant, quirky and so London. If you’ve missed out on seeing the catwalk, take a look at the gallery below.

Insightful seminars

Insightful seminars

The Catwalk didn’t just serve looks. It also hosted internationally renowned industry professionals who gave fashion tips, tricks and trend forecasts. We hosted Fashion Stylist and Broadcaster Mark Heyes, Fashion Model Arizona Muse, and trend agency Promostyl amongst many more.

On demand

New for 2023

Products and exhibitors at pure London

From bright blazers to staple gold earrings, there was no end to the creativity displayed on the show floor. The aisles were bustling as buyers browsed through our Womenswear, Shoes and Accessories sectors, along with Pure Jewel and Pure Origin. Join us in 2023 to see everything you need in once place.

Register today