Show
Highlights
July 2024 Edition
As the UK's largest Festival of Fashion, Pure London x JATC, comes to a close, we extend a heartfelt thanks to everyone for being an essential part of it. Over the course of three unforgettable days, attendees explored new collections, found endless inspiration, and experienced the future of fashion all in one place.
The event featured a dynamic mix of runway shows, insightful talks from industry leaders, and innovative designs from emerging and established brands.
The vibrant celebration of fashion was marked by a buzzing atmosphere and a shared passion for style. If you missed out this season, save the date for 2025. Join us 9-11 February 2025.
Show Highlights
Exhibitor Breakfast Presentation
Exhibitors joined us for an exclusive breakfast presentation, offering industry insights, strategic business support, and valuable networking opportunities before the show opened.
Pure London x JATC Graduate Fashion
Our Catwalk showcased the winning collections from Graduate Fashion Week, providing a platform for young designers to shine.
Pure London x JATC Catwalk
We saw the latest womenswear, footwear and accessories brought to life on this season’s Catwalk in partnership with Drapers.
Key 2025 trends
Trendhub by BDA London experts revealed the key elements of the SS25 season. This inspiring and informative session offered insights into the must-haves for the season.
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