- Pure London X JATC | 14-16 July 2024 | Olympia Events
- Pure London X JATC | 14-16 July 2024 | Olympia Events
What’s On
Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.
Key buying destinations
Buy the best in the industry from the UK and international brands all under one roof.
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The Catwalk
The Pure London x JATC Catwalk, in partnership with Drapers, is located at the heart of the show.
Empowering Change
Start your journey towards a sustainable future with our FREE Sustainability Toolkit.
Fashion forecasting & trends
A unique opportunity to uncover the colours and styles your customers want to see.
Discover emerging talent
The perfect opportunity to discover your best-selling collections from new, emerging brands.
Buy across key fashion destinations
POP
A diverse selection of streetwear, gender fluid and tech infused pieces
Jewellery
From fine jewellery to statement pieces, find your hidden gems here
Womenswear
UK's largest womenswear collection, with the most wanted pieces
Sustainable
Leading the way in addressing environmental and social impact
Shoes & Accessories
Featuring men’s and women’s must-have shoes and accessories for every occasion
Beauty & Lifestyle
Lifestyle and Beauty collections are a natural extension for fashion buyers.
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