What’s On

Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.

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8 key buying destinations

Buy the best in the industry from the UK and international brands all under one roof.

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Menswear returns

Welcoming the return of the menswear destination, shop this sector in the Grand Gallery.

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The Catwalk

The Pure London x JATC Catwalk, in partnership with Drapers, is located at the heart of the show.

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Live Seminars 

The only B2B fashion trade show in the UK offering live content.

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Empowering Change

Start your journey towards a sustainable future with our FREE Sustainability Toolkit.

Download your FREE toolkit

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Fashion forecasting & trends

A unique opportunity to uncover the colours and styles your customers want to see.

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Buy across 8 fashion destinations

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