What’s On

Discover ALL that Pure London x JATC has to offer this season. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.

REGISTER INTEREST

THE BUYING EVENT OF THE SEASON

The UK's largest womenswear collection and international brand offering

6 key buying destinations for you to buy from the best in the industry under one roof including Woman, Shoes, Accessories, Jewellery, POP and Sustainable.

See who’s exhibiting

Free trend advice

A unique opportunity to uncover the colours and styles your customers want to see. We offer key advice and inspiration through our unmissable catwalk shows and expert talks.

Find out more

Empowering Change

Start your journey towards a sustainable future with our FREE Sustainability Toolkit. An invaluable resource, providing a step-by-step guide to help you embrace sustainability in your business.

Download your FREE toolkit

The Independent Fashion Retailer Sustainability Toolkit

Start your journey to a sustainable future. Your helping hand to starting your sustainability journey. With nearly 14,000 independent fashion retailers in the UK, the Toolkit has been created as an invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.

Download your FREE toolkit

Buy across 6 fashion destinations

Graduate Fashion Week at Pure London x JATC

Be wowed by the latest collections from rising stars, witness ground-breaking trends and network with industry leaders who are shaping the path of fashion as GFW’s winning collections take to The Catwalk.

Partners and Sponsors