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What's On

What's On

Something exciting is coming to Pure London this February!

Returning to Olympia London from 9th – 11th February, Pure London and Pure Origin will be celebrating the turn of the decade, with plenty of newness in store for the AW20/21 edition. 

We’ll be transforming the look and feel of the show, with a new floorplan designed to unite our sectors and improve visitor experience.

Our content stages will also be updated to streamline the programme and bring you even more of the key sessions. The Main Stage will now host our breathtaking catwalk sessions alongside trend updates from our partners Unique Style Platform. Meanwhile, the Future Stage will become the Nomad Stage, in line with our 2020 theme, and will host exclusive keynote and speaker sessions from some of the industry’s biggest names.

We’ll be keeping this page up to date, with the latest news and developments for the season ahead. Find out everything you need to know about February 2020 at the Festival of Fashion.

Register today

Keynote speaker exclusive

Pure London is delighted to be welcoming fashion icon Dame Zandra Rhodes to the AW20/21 edition, as she celebrates her Jubilee in fashion and discusses “50 years of fabulous” with Lauretta Roberts, editor and co-founder at TheIndustry.fashion.

Catch Zandra on the Nomad Stage on Sunday 9th February at 15:30.

2020 Manifesto: Nomad

In a world where new boundaries are drawn every day, Pure London is breaking free from creative limits. Find out all about our 2020 manifesto and celebrate creativity without borders this season.

Sunday

Sunday

Find out what opening day at Olympia London has in store, including this season's keynote exclusive and an opening address from the UN’s Kerry Bannigan.

See the programme

Monday

Monday

Day two at Pure London and Pure Origin is just as jam-packed, with more exciting speaker appearances, insightful panel sessions and essential business updates.

Tuesday

Tuesday

Closing day at Pure London is never an anti-climax and there’s still plenty of newness in store. From digital marketing tips to essential industry updates, get the lowdown on day three.

Register today

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