What's On


Thanks for joining us at Pure London!

As we bid farewell to another season of Pure London, take a look back at the best bits from closing day.

The final day at Pure London featured even more industry experts, trend insights, exciting catwalks and access to the latest collections.

We heard from menswear expert Karlmond Tang as he took us through the menswear trends for AW20/21, got the lowdown on social media marketing from SocialB’s Eleanor Bougie-Smith and took a look inside the trends for AW20/21 and SS21 with exciting catwalks inspired by our partners at Unique Style Platform.

Missed out on Pure London AW20/21? Join us at Scoop x Pure on 12-14 September 2021 for an exclusive and safe buying experience.

Discover Scoop x Pure


Dame Zandra Rhodes

Our jam-packed programme for day one included a keynote appearance from Dame Zandra Rhodes herself as we kicked off the season with a bang. 



Yesterday brought us even more excitement, with essential insights from the experts, exclusive panel sessions and more sneak peeks at the latest trends.


Catwalk at Pure London

With appearances from some of the leading lights in fashion, plus exclusive looks at the trends and collections for AW20/21, closing day wrapped up the season in style.


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Gallery AW 20/21