What's On

Discover a world of fashion at Pure London this season

Our jam-packed seminar programme features talks from some of the industry’s biggest names from trend analysts, including Unique Style Platform and Pantone to influencers and everyone in between. Hear from not one, but two, keynote speakers, as Patrick Grant and Brigitte Stepputtis, Head of Couture at Vivienne Westwood, take to the Main Stage.

The famous Pure London catwalks are back, across all three of our stages. Our Main and Future Stage catwalks will be showcasing all the SS20 trends you need to know about, whilst the brand-new Origin stage catwalk will take you one more step forward, into AW20/21.

With so much going on at Pure London SS20, you won’t want to miss the UK’s Festival of Fashion!

Discover highlights



Day one of Pure London is here. Discover the best bits of opening day…

Day 1



Find out just why Monday is our busiest day on the show floor...

Day 2



Last but not least, there was still so much to see on day three…

Day 3

Keynote Exclusive: Brigitte Stepputtis

Brigitte Seppetuttis

When & where? Monday 22nd July, 15:20 – 15:50, Main Stage

Brigitte Stepputtis is the Global Head of Couture for iconic British brand Vivienne Westwood. In conversation with Tamsin Lejeune, CEO and founder of Common Objective, Brigitte will discuss the path to sustainability and the progress of the Vivienne Westwood brand.

With over 25 years of experience in the fashion industry, Brigitte has been an integral member of the Vivienne Westwood team since 1990. Alongside her role as Head of Couture for the brand, Brigitte is the Director of the Ethical Fashion Forum and sits on the advisory board for Common Objective.

Keynote Exclusive: Patrick Grant

When & where? Sunday 21st July, 15:20 – 15:50, Main Stage

Pure London keynote Patrick Grant will be taking to the Pure London Main Stage, alongside TheIndustry.fashion editor, Lauretta Roberts to discuss his journey so far and his vision for the industry. 

With a career in fashion spanning over a decade, Patrick has become known as an television and radio commentator, entrepreneur, designer and saviour of floundering fashion businesses, like E. Tautz and Norton & Sons. Over the course of his career, Patrick has received numerous awards and accreditations and is a regular fixture in GQ’s 50 Best Dressed Men list.

Patrick Grant

The Power of One

The Power of One is all about empowering individuals to take small steps to a more sustainable future in fashion. The fashion industry has incredible potential to make a massive difference to the world as we know it and that’s why our team have all made a pledge to take their first steps to sustainability.

Browse the latest news

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    18 Sep 2019 Emma Wilder

    To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more…

  • On trend: utility

    16 Sep 2019 Emma Wilder

    Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.

  • From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 edition of Pure Origin to explain more about her role, her favourite trends of the season and more…

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Pure London Editorial 

700+ brands from all over the world

Discover SS20 at Pure London and Pure Origin. Hosted in Olympia London, this season’s Festival of Fashion offers everything a buyer, designer or sourcing manager could need. Our extensive exhibitor list brings the entire fashion supply chain under one central London roof, showcasing everything from fibres to finished collections.

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Pure London AW19/20 Highlights

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