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Olympia Events incredible future

Olympia Events has been the home of Pure London x JATC since the beginning. The incredible heritage of the venue is part of Pure London x JATC history, and Olympia’s innovative transformation is part of Pure London x JATC’s future. A visitor destination for culture, creativity and entertainment is being built around the historic event venue. Redevelopment work is well underway as Pure London x JATC shows continue to run at Olympia Events and the surrounding destination is due to open in 2025. 


With the development of hotels, a music arena, theatre, art school and much more well underway, Olympia Events is truly becoming a destination far beyond an event space. Event visitors and exhibitors will enjoy a richer experience and extended stay with evening entertainment, a wealth of dining options, and quality accommodation onsite.

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