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Olympia London’s incredible future

Olympia London has been Pure London’s home since the beginning. The incredible heritage of the venue is part of Pure London’s history, and Olympia’s innovative transformation is part of Pure London’s future. A visitor destination for culture, creativity and entertainment is being built around the historic event venue. Redevelopment work is well underway as Pure London shows continue to run at Olympia London and the surrounding destination is due to open in 2025. 


With the development of hotels, a music arena, theatre, art school and much more well underway, Olympia London is truly becoming a destination far beyond an event space. Event visitors and exhibitors will enjoy a richer experience and extended stay with evening entertainment, a wealth of dining options, and quality accommodation onsite.